Nile™ Wireless Publishing Engine Nile is re:Fresh's own proprietary application and suite of tools for developing and deploying various mobile marketing applications and campaigns. These include trivia games, contests, surveys and text messaging-based advertising. Nile can be used to develop and distribute original campaigns or to convert existing content to the mobile platform. Nile can be licensed to marketers and advertisers who want to gain instant and efficient access to the complex mobile space. By using Nile, clients can quickly expand their brands' reach and communicate with their audiences anytime and anywhere, in an exciting, innovative and cost-effective manner. The following is a summary of the main benefits Nile provides: Reduced development time and budget (usually 35-50% less). Instant access to major mobile platforms and carriers. Designed to maximize current mobile devices' memory challenges, performance and user interface. Campaigns/Entertainment developed with Nile can be easily deployed on the Nile Server or Client's own server(s) for distribution via wireless operators, portals and the internet. Nile exists in two versions: Nile Gold™, for pilot or test campaigns and Nile Platinum™, for mass volumes of deployment. Please contact us for more details.