Blackberry Bingo

Toronto Canada—December 15, 2004.
Re:Fresh, a Toronto-based mobile marketing firm, announced the release of its popular multiplayer wireless Bingo game for the Blackberry.

The J2ME version has been designed for Research in Motion's color Blackberry models, allowing players on the blackberry to compete again other players from various mobile networks.

Since the introduction of Bingo on the Telus mobility network, the popular game has logged thousands of game plays.

Universal Music and Jay-Z Discover Sweet Text Messaging Freedom

Toronto, Canada—December 10, 2003. re:Fresh Media and Technologies Corporation (re:Fresh), a mobile marketing and communications agency, teamed up with universal music and recording Artist, Jay-Z to promote Jay-Z's latest Album using text messaging.

"We are pleased to be involved with the promotion of such a major artist," said Carlos Garavito, Managing Director of re:Fresh. " The flexibility and brandability of our eCandy product makes it a very attractive promotional vehicle for our clients."

"By custom branding eCandy with Jay-Z's image, all eCandy users have instant access to the artist's information as well as online CD purchase," added Garavito. "We have coupled recent advancements in mobile messaging with our global network coverage to put eCandy at the forefront of brandable and customizable applications using SMS technology."

re:Fresh's eCandy Express is a desktop application that enables users to send text messages to any mobile phone in North America for free. Users can download the application for free from http://www.ecandysms.com. Since its release this fall, over 85,000 copies have been downloaded.

Jay-Z has consistently topped Billboard's list as the #1 Rap Artist, #1 R&B Mainstream Artist and the #1 Crossover artist.

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re:Fresh Signs an Alliance Agreement with SMS@active.

Toronto and Vancouver, Canada—June 25, 2003.
re:Fresh Media and Technologies Corporation (re:Fresh), a mobile marketing and communications agency, is pleased to announce that it has entered into an Alliance Agreement with SMS@ctive Technologies Corp. (OTC: SMSE), a company that specializes in wireless content applications development enabling re:Fresh to expand its leadership position in wireless technological innovation and mobile marketing solutions.

By leveraging SMS@ctive’s strong competence and expertise in the implementation and delivery of mobile messaging and data services, re:Fresh is positioned to deploy mobile marketing campaigns through multiple gateway/Short Messages Service Centre (SMSC) connections, clearly differentiating themselves in the mobile marketing industry throughout North America.

Click here to read the full press release

Telus Mobility launches Evolution

Toronto, Canada—May 16, 2003. Telus mobility today added Evolution to its mobile phone game line-up. Evolution, a massively multiplayer game developed by re:Fresh allows player to play in real-time against other players.

"We are very excited about Evolution", said Otamere Omoruyi, Chief Technical Officer of re:Fresh. "It is one of the few real-time multiplayer games available on the mobile platform."

The object of the game is to evolve your creature through five stages of evolution by gathering food and adapting to your environment while avoiding predators and climatic changes.

Click here to see the re:Fresh games

Sweet Text Messaging Freedom

Toronto, Canada—May 1, 2003. re:Fresh today launched its text messaging service called eCandySMS . The site allows users to send text messages to any mobile phone in North America for free.

From the eCandySMS.com site, users can also download eCandy Express - a desktop application that allows users to send text messages from their computer.

re:Fresh announces its next generation wireless publishing engine

Toronto, Canada—Feb.28, 2003. re:Fresh a fast emerging wireless technology company, today announced the release of Nile, its next generation wireless publishing tool.